“the Twitter decision to follow or not follow someone is NOT a personal one…”


Branding – once a dirty concept to journalists; a word associated with new product press releases and not their own career. But the landscape is changing swiftly and the need for a coherent digital footprint or brand – extended and feeding off offline work too – is now a growing concern for the journalist. In this post, Laura Oliver considers the pros and cons of “the Journalist as Brand”


Twitter is the technology that has defined the Internet & web use over the last three years, used to report major news events, publicise celebrities and even stage protests. But how did it all start? And with all of its indisputable success to date, where can it go from here?