Social media and technology has changed the way entertainers, businesses and organisations communicate with their fans and customers. media140 writer and digital marketing executive Tony Wright highlights the downside of over exposure through social media.
Attendees of media140 Ozpolitics enjoyed having political cartoonist First Dog On The Moon (Andrew Marlton) liven up the event by drawing live cartoons throughout the day. These are a few examples of his work. You can view the entire days cartoons at the First Dog On The Moon blog on Crikey
There has been a misapprehension by many people that old forms of interaction with media will continue into the future. However, the growth of ubiquitous mobile internet access and the growth of partial attention to multiple forms of media is the revolution in media consumption. We are seeing the proliferation of digital television stations and with the planned implementation of the National Broadband Network there will be new capabilities for interactive real-time interactions.
The US Ambassador Jeffrey Bleich spoke this morning at media140 #Ozpolitics on why President Obama used social media in such an innovative way during his election campaign. Bleich said that it wasn’t because President Obama particularly believed that social media was taking over from traditional media and it wasn’t because his campaign team felt it would differentiate them from other Democratic candidates. It was because they didn’t have any choice.