Journalism is filled with ideas. Many of them ‘bold’. Some of them ‘great’. A few might even be ‘good’. But rarely are any ‘innovative’. There is a preconceived idea in many media companies that the future is what you follow, i.e. ‘we will do that when our competitor does that as well’.


Bots! Twitter bots to be precise. Mention a certain keyword and Shakespeare or Tyler Durden, All-The-Cheeses or Bot Marley will have something to say in response. In doing so they take something away from the personal interaction of Twitter.