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DigitalBusiness Highlights from Perth 2012

For those of you who missed or were unable to attend the DigitalBusiness event we recently hosted in Perth, Australia – we have picked out a few of the keynotes from the opening event on the 26th April. We’ve also collated the majority of the speaker slides from across the three days, and if we’re missing one you particularly wanted to see please let us know.

DigitalBusiness was the highlight event from the three days – designed exclusively for business and digital thinking organisations. It focused on the theme of “mobile and social” as key challenges facing business in the digital age and showcased the latest thinking in social media, social mobile and social commerce to help you develop more effective digital strategies for your organisation or business.

We’ve also included in the post a list of the presentation packs that were shown across the three days for those of you who have been asking us recently. You can also catch all the highlight videos on our Vimeo channel

Enjoy!




Laurel Papworth
Author, ‘Social Media Revenue’ and FORBES Magazine Top 50 social media influencer

What happens when industries shift from “service” to “platform”? When Facebook becomes a bank, when the eBay model becomes the standard business model for the future? This presentation takes you through all 22 different business models including Etsy making 1 billion dollars last year from craftspeople to Kickstarter and Pozible models.

Download PDF presentation pack




Michael Walton, Executive Director Consumer & Business Intelligence, Nielsen Pacific

The consumer research behind the key trends driving buying and mobile behaviour: how and why is the internet, social media and multi-screen viewing transforming and revolutionising consumer buying behaviour.

Download PDF presentation pack




Joanne Jacobs, COO 1000heads

International speaker and COO of Word of Mouth firm, 1000heads, Joanne Jacobs will illustrate the impact of mobile consumer behaviour and she will use case studies in social business practice to demonstrate the value of deploying stories and influencers to engage with business audiences.

  • Why social is necessary to generate trust
  • Why influencers are key to business improvement
  • How stories facilitate relationships as well as conversations
  • How mobile changes consumers into active communities and advocates

    Download PDF presentation pack




    Venessa Paech, Lead Community Manager, Community Engine

    Social commerce is the uncharted frontier of the social web, but it’s coming sooner than we think. How can community strategy and management take things to the next level – from ‘click to buy’, to ‘recommend’ and beyond?

    Download PDF presentation pack



    Slide Packs DigitalFutures Perth 2012

    David Stewart, Wrays
    Mobile and digital privacy: What you shouldn’t know about mobile users

    Brett Sandler, Groupon
    Coupons and their role in mobile marketing

    Jim Wyatt, GM, Department of Commerce, WA Government
    Digitising your way to an economic future

    Amanda Kendall, Blogging and Social Media Consultant
    Let’s blug: Putting the “u” in blogging

    Andrew WoodWard, Senior Lecturer, School of Computer and Security Science, Edith Cowan University
    Help! My computer is attacking me!

    Clare Lloyd, Lecturer, Dept of Internet Studies, Curtin University
    Hearting your teenagers mobile phone (as much as they do)

    John Cooke, Social Media Strategist, PPR
    Building your personal reputation and brand online

    Laurel Papworth, CEO Community Crew
    The Future of Money

    Matthew Allen, Head of Department, Internet Studies, Curtin University
    Learning beyond the classroom

    Stilgherrian, Writer and broadcaster
    Destroying your world, tweet by tweet, like by like

    Tama Leaver, Lecturer, Department of Internet Studies, Curtin University
    How Will Young People Deal With 5000 Baby Photos on Facebook?

    Thomas Tudehoope, Managing Director, iSocial Consulting
    The one billion user shopping mall – Facebook

    Venessa Paech, Lead Community Manager, Community Engine
    Communities aren’t just for crowds
    Kids know more than you (they just don’t know it yet)

    Kim Mettam, Webgate
    Beat The Hacker!

    Brendan House, Chirp
    When online is GOOD for offline



    You can catch most of the sessions from the three days on the the iiNet Livestream recordings or on our Vimeo channel from the event.

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