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“Never disagree when you can crawl instead?” As a tsunami of live-tweets by various attendees of last week’s Frontline Club On the Media event “Access Denied” filled – (some might say clogged) the Twitter feed, a lively discussion developed in tandem – and more or less simultaneously – on the propriety, usefulness and sheer etiquette of this type of hashtag frenzy.
Brian Condon, who both live-blogged and participated in the debate on the night, has already discussed the practical issues of live coverage on this blog.
Here, in a characteristically forthright post, Steve Jackson – whom many readers will know as @ourman on Twitter – argues that the proliferation of social media tools and the exponential rise of those of us using them has decimated genuine “news” values, encouraged a culture of back-slapping sycophancy and self-promotion and comprehensively undermined the value of the Social Media “Conversation”.
Spend any time at all following any number of journalists on Twitter and you’ll never be too far away from PR-bashing.
The essential stereotype is normally “how did they think this was news?” or “why did they send this to me?”
In short, the accusations are of no news sense and a scattergun approach.
It’s interesting then that when its hacks running the show, and no one to edit, a different tact is taken when social media is involved.
Suddenly there is no concept of news values. Only just how many tools can we use to spread the thin story just about as thinly as possible? There is never any thought of “what is this worth?” or “is this a story?”
Just keep on spreading.
I say this following my disagreement to a bout of sustained tweeting surrounding the Frontline Club. You can read more here. But essentially, such was the glee of the assorted Media Twitterati that the usual social media niceties were dispensed with.
When I grumped about a bunged up feed, the response, though apologetic, was – “but people want to hear this stuff”. I stood accused of standing in the way of those foreign correspondents who really wanted to follow the proceedings but their developing world bandwidth wouldn’t allow them to live stream it.
Which might have been a fair argument, except I’m just back from a year in Cameroon and not only would streaming be out – spending 15 minutes waiting for Twitter to pop up would have left me furious if all I could read were the out of context burblings from the Frontline Club.
I can imagine what those foreign correspondents wanted was the camaraderie. The facts and opinions were of little interest – which was lucky because there were precious few that made it to the live tweet hubbub.
As if 140 characters could ever tell you anything about an event beyond the out of context and the inane.
Since then nearly all the “conversation” has been about just how we report the Frontline meetings. Should we use Audio Boo? What about live blogging? Is live tweeting so bad? How can we gather the information and put it in one place?
And you think…woooaaaah. What was actually said? Does anyone really care?
The star turn was the BBC’s Richard Sambrook. A deity in the world of social media.
His take on it all:
“I felt it was a little unfocused ranging across issues like the use of Twitter, Journalists safety, changes in the news industry, government relations and more. But good informed discussion with plenty of input from the audience.”
Notice the order. Twitter comes first. Also the phrase “unfocussed”.
It’s then followed, on his blog, by links to the movie of the event, the live blog and the AudioBoo. It stopped just short of the t-shirt.
Literally as I write this I notice a new update – Kate Day has blogged it for the Telegraph and offers rare intelligent insight.
Here’s some more input – and hang on! We have some rare dissenters:
Now wondering if Wells and @sambrook will be going home w piles after all the requisite, post-presentation arse-licking at #frontline.
And how about this:
read first “liveblog” and find #frontline was not a media black-hole more like @sambrook’s unofficial fan club
– this world of soundbites
I see their point. Put it all together and you have the classic web 2.0 event:
i. Show no news values as to the coverage your event is worth.
ii. Upload it to every single social media tool at your disposal.
iii. Remember what is said is of less importance than the message delivery system.
iv. Never disagree when you can crawl instead.
I have written about this before. The dynamic of Twitter behaves in a way that promotes agreement. If you want retweets and followers then you have to rack up some brownie points.
A man like Richard Sambrook has an influential blog, 1,500 very influential Twitter followers and, of course, a top job. In short, he has a number of platforms in which to namecheck you – even better he could offer you some work. So you’re not about to disagree and this is the problem. Discussions stop being discussions and just become huge agree-fests. The agreements are then broadcast to a wider audience and everybody again agrees. Then they are retweeted…making sure to add @sambook so that he gets to note their compliance. The culture encourages live tweeters. Complain and they’ll tell you…”but everyone likes my live tweets.”
Everyone says they like EVERYTHING on Twitter. Very few people are about to tell an influential journo to please stop because…hey, they want the retweets. Social media types often fall back on the importance of The Conversation. But this is no conversation. At best it’s simply agreement and people falling in line. At worst is a suspension of news values together with icky self-promotion and a child’s glee at new toys.
It is simply networking in its very oldest sense. It’s not even ultimately about spreading your ideas (no one has ideas anymore) it’s about fawning for your own personal advancement. Too often, it’s not about advancing journalism at all. Or about promoting transparency or democracy – it’s about how can I get closer to these people with power?
There remain the bad guys for the Media Twitteratti and we can all agree to disagree with them (heck, they aren’t even on Twitter). Stick in the mud traditional media (boooo), Rupert Murdoch (boooo) and yet the MT themselves don’t have any answers. Perhaps it’s because the conversation is everything and everywhere that it continues to go nowhere.
The aim is: just keep talking and agreeing and hopefully while we’re doing this someone else will actually come up with some concrete ideas and possibly even implement them.
Surely it’s about time we were beyond this? It’s about time we stopped saying how cool all this web 2.0 stuff is and stopped writing so exhaustively about it. By all means use the tools but don’t make the tools the message.
As I am fond of saying…when the printing press was invented people didn’t use it to write a stack of books about…the printing press.We need to look at The Conversation and how we deliver it and ask ourselves…is anyone really saying anything?
Fewer and fewer people are blogging and more are linking and retweeting instead.
Even those who actually pen their own words are reduced to rejumbling the words: sharing, conversation, citizen journalists, advertising, business model and seeing what comes out.
I think Murdoch is wrong but thank Christ he’s not just another person retweeting other people’s ideas.
Can we refocus, rediscover our news values and move on?
The Conversation is getting boring.