Bookmark this on Delicious

Tweet

Adventures in the Wild, Wild West: Media140 Perth

Courtesy of our media partner Lush TV

Perth is the capital of Western Australia, six hours’ flight from Sydney and listed as the most isolated city on the planet. This did not put the Media140 team off organizing and creating a one-day conference there on February 25, 2010.

Over 300 guests filled the iconic Perth Town Hall on what must have been one of the hottest days of a west Australian summer, as temperatures outside soared above 40 degrees.

The theme of the day was listening. Delegates from government departments, brands, PR agencies and businesses soaked up eight hours of content delivered by big names including Nick Hodge (Microsoft), Alice Manners, (GroupM). Stars such as Brett Sandler of Nova radio 93.7 and Carloyn Hall of Chatterblock gave the event a local edge.

The audience had no trouble keeping the speakers busy, with a healthy bout of Q&A at the end of each session. Some of the issues discussed were:

- Making your organisation ‘social’
- Deciding which ‘social battles’ to fight online
- Creating conduct policies for employee use of social media
- The legal ramifications of open and transparent mediums
- Managing employee/employer relations on social media

Cool and comedic lawyers (yes, you read right!) Andrew Pascoe and Sunili Govinnage of Allens Arthur Robinson took an irreverent look at the legal aspects of social media in a highly entertaining good cop/bad cop keynote speech. This was followed by Markus Hafner (Happener) whose speech came with a nudity warning and the subsequent revealing of an ‘e-penis’, which put a humourous bent on a very insightful case study of return on investment.

The event sparked many online conversations between local bloggers, which you can check out here:

- Malgordon.com
- I Need Hits.com
- Tamaleaver.net
- Mediatonic.com.au
- AsaDavidsson.com

Media140 Perth was a great success, and we plan to return in 2010 to continue with smaller ‘meet-ups’ focusing on social media challenges specific to the WA community.

Huge thanks to …

All of our speakers on the day; Alice Manners, Carolyn Hall, Brett Sandler, Nick Hodge, Jared Woods, Gemma Tognini, Dena Vassallo, Richard Giles, Gareth Parker, Brett Mccarthy, Andrew Pascoe, Sunili Govinnage, Bronwen Clune, Markus Hafner, Venessa Paech, Kelly Mcclean, Geneviene Robey, Tama Leaver and Kate Carruthers.

All of our sponsors and our fabulous event partner Via Appia Networking WA, Rebecca, Bree and Lechelle for giving Media140 the benefit of their excellent organisational skills.

The Perth blog team; Kate Carruthers, Bret Treasure and Grum, who diligently captured the essence of the event live on Posterous.

And finally, our man with the camera, Paul Pichugin from Blaque Studios

View all the images from the conference in our Flickr Group

See you all at the next one!

The Media140 Team