Building Sustainable Brand Communities
Next Workshop is being hosted on: 3rd October, London
|Morning session||Afternoon session|
|What is a brand community?
Advantages of creating a brand community
The dynamic cornerstones of brand community
Building audience then community both online and offline
Developing brand loyalty and commitment through experience
Brand community building best practices
Monetising the community
|Designing a brand community strategy that delivers sustained results:
- Listening audit
- Setting objectives
- Tactics including social media
- Action and Control
Resourcing your brand community interally and externally using employees, advocates and influencers
The impact on the brand and the change it will bring
Measuring, monitoring and achieving ROI to improve the brand community
Leading your company through brand community maturity
Venue information and getting there
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1 East Poultry Avenue
London, EC1A 9PT, UK
Workshop facilitator: Ann Holman
Ann Holman has been providing internal social networking & brand community support to organisations across the UK for the last 9 years and has gained an enviable reputation for delivering challenging, thought provoking and leading edge solutions that provide a very precise return on investment.
Ann is renowned for her highly intellectual, future thinking approach and works closely with a small number of exciting clients in a very practical way each year. She has many years experience enabling her to provide a unique insight into the key issues that business faces in a constantly changing business world of social leadership, social media and social networking Her thinking is considered as enlightening by her clients where she demonstrates quite clearly the business & employee cases for developing internal social networks.
Her clients include; Rodda’s Creamery, University of Gloucester, Handle with Care Ltd, University of Exeter, Met Office, Venuemasters, media140, Unlocking Enterprise Potential, University of Essex, Event Exeter, Toucan Design and Bott Ltd.
You can discover more about at http://annholmanco.ning.com/
|Timing:||9.30am – 4.30pm|
|Pricing:||£295 (ex VAT) per person|
Refreshments, Lunch and Workbook included
If you are a registered charity or Not-for-Profit we have a 20% discount on all of our social business workshops. Email firstname.lastname@example.org for full details.
Private events – Online Event Management with the ticketing solution from amiando