Next Workshop is being hosted on: 3rd October, London

Workshop Summary
Dramatic shifts are occurring in how businesses create value through brands. We no longer live in a world of passive consumption and mass communication but customer participation and genuine brand engagement. Brand communities offer an opportunity to create significant brand and business value through member participation. Based on extensive research of brand communities, this one day workshop provides a solid foundation into the different ways brand communities create value, fusing several successful models as a basis for building communities, and the implications for the future of marketing. The workshop provides a starting point for companies interested in developing this approach to greater customer involvement, retention and increasing the lifetime value of each customer.

Workshop Objectives
1. Building in depth relationships with customers who are loyal and committed.
2. The creation of word of mouth influence.
3. More accurate customer insights.
4. More promotional and brand opportunities.
5. Instant support at product/service launches.
6. Improves connections and brand communication.
7. Create exceptional customer experiences.
8. Increased revenues, retained clients and increased lifetime value of customers.

Advantages of creating a brand community
- six ways brand communities create value
- seven major problems they overcome

The dynamic cornerstones of brand community

Building audience then community both online and offline

Developing brand loyalty and commitment through experience

Brand community building best practices

Monetising the community

Resourcing your brand community interally and externally using employees, advocates and influencers

The impact on the brand and the change it will bring

Measuring, monitoring and achieving ROI to improve the brand community

Leading your company through brand community maturity