“To better understand social consumers, we asked 3,000 US and UK consumers about the two products and services they had most recently researched online and how they went about it. Today’s social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending on whether he or she is researching and interacting with high or low involvement products. “
Kate, a former BBC producer has worked in broadcast, innovation and digital media for 14 years and is now a director of media140 having overseen a number of our UK events since 2009. She is currently developing future products and services for media140 worldwide. I’m a great believer in the power of networks, of harnessing collective intelligence to benefit business and foster innovation. At a time of year when communities are perhaps a little tighter I gladly seize this example to demonstrate another way we can be strengthened by those around us.
Ironically the first Old Spice fragrance was originally designed for women and was only introduced for men in 1937, yet the fragrance has been a prominent male American brand for over 70 years. Dominated by a nautical theme of sailing ships, clippers and more recently yachts the brand classic buoy shaped design has been a
Former BBC producer Kate Pickering has worked in broadcast, innovation and digital media for 14 years. She now enjoys a portfolio career that includes facilitating workshops, delivering training and making stuff up. Kate joined media140 as an associate over a year ago and has since overseen events including Brands and Marketing, London 2009 and Third
Image courtesy of www.sothebys.com Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries. She was curious to get the latest thinking on whether the traditional art gallery experience has died or sunk to secondary importance
Courtesy of our media partner Lush TV Perth is the capital of Western Australia, six hours’ flight from Sydney and listed as the most isolated city on the planet. This did not put the Media140 team off organizing and creating a one-day conference there on February 25, 2010. Over 300 guests filled the iconic Perth