Executive Workshop Summary
How ‘social’ has affected marketing will be small compared with how it will change leadership behaviour. Its impact will be far more reaching. With social media, we have just had to change how marketing, sales and customer service departments and executives work. With social leadership, it will mean every department and every employee changing how they behave, lead and spend time with each other.

It will mean new business models, new infrastructures, new values, new processes and a new breed of leader to deliver it. The brand has always been at the centre of any organisation, however it will increasingly be employees at the forefront of that engagement not customers.

This programme has been designed to help companies with the future of leadership and provide them with the skills to be able to meet the demands of their people.

Workshop Objectives
It is not enough to respond to change. In today’s global environments, organisations must lead change or be left behind. Innovation is critically important to success. How responsive is your organisation to new ideas about improving operations, product lines, and services will determine your future? To increase productivity, successful leaders create adaptive and participatory companies. Collaborative cultures foster innovation and trust, encourage creative solutions and expect value-based participation in all areas of responsibility. To create such environments requires a collaborative leader. In this two day workshop, we will explore and challenge the future of leadership and the key requirements of supporting your organisation towards becoming a social business.

Collaboration
1. Understand collaboration and collaborative leadership
2. Consider the framework for collaborative leadership concentrating on the four principles of Collaboration, Content, Collective Intelligence and Community.
3. Deepen your understanding of the characteristics of collaborative leadership
4. Reflect on your collaborative leadership practice and plan action to strengthen it

Collective Intelligence
1. The identification and protection of collective knowledge
2. The development of key knowledge and competence based on actual individual capacity
3. The improvement of existing information accessibility.

Content
1. Identify how to improve information accuracy and how content now supports brand development
2. Reduction in duplication of information and improve the publishing process
3. Ensure consistency of messaging and engagement of people
4. Support knowledge discovery and peer to peer learning

Community
1. Exploring what a business community is and how it benefits employees and customers
2. Understanding the process required to build a collaborative community of employees
3. Identifying the benefits and strategy for achieving results
4. Creating an engagement strategy that ignites and animates the community on a sustained basis.

Principles of collaborative leadership
- What is collaborative leadership
- How collaborative leaders form innovative cultures]
- Creating environments of change

The Collaborative process and leading it
Communication for collaboration

Developing collaborative people

The collaborative workplace
- Trust and return on investment
- Peer to peer sharing and production
- Prosumers
- Collective intelligence and action

Harnessing collaborative power

What is collective intelligence

What are business communities and why organisations are building them

The foundations required to build a sustained community that is engaged and participative
- Purpose
- Shared space online and offline
- Engaging and leading the community
- The community growth process

Knowledge and knowledge management
- People centric approach
- Knowledge management strategy

Understanding the different leadership styles community requires

How content can be leveraged to support community growth

Building a content strategy that communicates