Executive Workshop Summary
How ‘social’ has affected marketing will be small compared with how it will change leadership behaviour. Its impact will be far more reaching. With social media, we have just had to change how marketing, sales and customer service departments and executives work. With social leadership, it will mean every department and every employee changing how they behave, lead and spend time with each other.
It will mean new business models, new infrastructures, new values, new processes and a new breed of leader to deliver it. The brand has always been at the centre of any organisation, however it will increasingly be employees at the forefront of that engagement not customers.
This programme has been designed to help companies with the future of leadership and provide them with the skills to be able to meet the demands of their people.
It is not enough to respond to change. In today’s global environments, organisations must lead change or be left behind. Innovation is critically important to success. How responsive is your organisation to new ideas about improving operations, product lines, and services will determine your future? To increase productivity, successful leaders create adaptive and participatory companies. Collaborative cultures foster innovation and trust, encourage creative solutions and expect value-based participation in all areas of responsibility. To create such environments requires a collaborative leader. In this two day workshop, we will explore and challenge the future of leadership and the key requirements of supporting your organisation towards becoming a social business.
1. Understand collaboration and collaborative leadership
2. Consider the framework for collaborative leadership concentrating on the four principles of Collaboration, Content, Collective Intelligence and Community.
3. Deepen your understanding of the characteristics of collaborative leadership
4. Reflect on your collaborative leadership practice and plan action to strengthen it
1. The identification and protection of collective knowledge
2. The development of key knowledge and competence based on actual individual capacity
3. The improvement of existing information accessibility.
1. Identify how to improve information accuracy and how content now supports brand development
2. Reduction in duplication of information and improve the publishing process
3. Ensure consistency of messaging and engagement of people
4. Support knowledge discovery and peer to peer learning
1. Exploring what a business community is and how it benefits employees and customers
2. Understanding the process required to build a collaborative community of employees
3. Identifying the benefits and strategy for achieving results
4. Creating an engagement strategy that ignites and animates the community on a sustained basis.
How the world of leadership and work is changing
Principles of collaborative leadership
- What is collaborative leadership
- How collaborative leaders form innovative cultures]
- Creating environments of change
The Collaborative process and leading it
Communication for collaboration
Developing collaborative people
The collaborative workplace
- Trust and return on investment
- Peer to peer sharing and production
- Collective intelligence and action
Harnessing collaborative power
What is collective intelligence
||What is content and how can it be used to communicate effective messaging
What are business communities and why organisations are building them
The foundations required to build a sustained community that is engaged and participative
- Shared space online and offline
- Engaging and leading the community
- The community growth process
Knowledge and knowledge management
- People centric approach
- Knowledge management strategy
Understanding the different leadership styles community requires
How content can be leveraged to support community growth
Building a content strategy that communicates
Workshop facilitator: Ann Holman
Ann Holman has been providing internal social networking & brand community support to organisations across the UK for the last 9 years and has gained an enviable reputation for delivering challenging, thought provoking and leading edge solutions that provide a very precise return on investment.
Ann is renowned for her highly intellectual, future thinking approach and works closely with a small number of exciting clients in a very practical way each year. She has many years experience enabling her to provide a unique insight into the key issues that business faces in a constantly changing business world of social leadership, social media and social networking Her thinking is considered as enlightening by her clients where she demonstrates quite clearly the business & employee cases for developing internal social networks.
Her clients include; Rodda’s Creamery, University of Gloucester, Handle with Care Ltd, University of Exeter, Met Office, Venuemasters, media140, Unlocking Enterprise Potential, University of Essex, Event Exeter, Toucan Design and Bott Ltd.
You can discover more about at http://annholmanco.ning.com/
||2 days (with option for one day)
||UK, Central Europe and Australasia
||9.30am – 4.30pm both days
||Contact media140 for more information