DigitalBusiness is the highlight event of the three days. Designed exclusively for business and digital thinking organisations. It will focus on the theme of “mobile and social” as key challenges facing business in the digital age. DigitalBusiness will showcase the latest thinking in social media, social mobile and social commerce to help you develop more effective digital strategies for your organisation or business.
| 8.00am |
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Registration and coffee |
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A chance to network and relax before the event. |
| 8.45am |
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Welcome to DigitalBusiness, Perth |
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John Kerrison and Ande Gregson welcome you all to the first Digital Futures event in Perth. |
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John Kerrison
Sky Business News, Australia
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Ande Gregson
Event Director, media140 |
| 9.00am |
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Multi-platform and Multi channel a connected future for consumers |
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Gary Hayes
Executive Producer, Multiplatform TV, ABC |
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Reaching connected audiences across their multi platform universe. Showcasing ABC’s multiplatform strategies in engaging with users beyond the desktop.
• Joining Media – Social TV and 2nd Screen Experiences
• Multi Channel storytelling 2.0, the social transmedia narrative
• A Practical guide to geo-social & situated entertainment
• Augmenting Reality, the digital world mapped to our real world
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| 9.30am |
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Digitising your way to an economic future |
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Jim Wyatt
GM, Department of Commerce, WA Government
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Government futurist and General Manager of the WA Government’s Digital Economy Branch, Jim Wyatt will provide a perspective on digital transformation in WA to conceptualize the opportunities for business through exploiting digital technology and becoming more digitally engaged.
• Why you need to get into the digital economy
• Why investing in a digital overlay to your business is worthwhile
• How to exploit the digital world to remain competitive
• The importance of participating in the digital world
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| 10.00am |
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Nielsen insights into current consumer habits & trends in mobile, social & digital |
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Michael Walton
Executive Director Consumer & Business Intelligence, Nielsen Pacific
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The consumer research behind the key trends driving buying and mobile behaviour: how and why is the internet, social media and multi-screen viewing transforming and revolutionising consumer buying behaviour.
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| 11.00am |
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Creating a mobile product strategy for your business |
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Rod Farmer
Director, Research & Strategy, Mobile Experience
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Design to delivery. A look at what you need to know about creating a mobile strategy, customer-centric approaches, architectural considerations, and general costs associated with development of a mobile application.
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| Keynote stream – Metcalfe Theatre |
| 11.30am |
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Talk to me, don’t shout at me: Mobilising influencers and stories for a social business |
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Joanne Jacobs
Chief Operating Officer, 1000heads
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International speaker and COO of Word of Mouth firm, 1000heads, Joanne Jacobs will illustrate the impact of mobile consumer behaviour and she will use case studies in social business practice to demonstrate the value of deploying stories and influencers to engage with business audiences.
• Why social is necessary to generate trust
• Why influencers are key to business improvement
• How stories facilitate relationships as well as conversations
• How mobile changes consumers into active communities and advocates
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| 12.00pm |
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Community commerce |
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Venessa Paech
Lead Community Manager, Community Engine
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Social commerce is the uncharted frontier of the social web, but it’s coming sooner than we think. How can community strategy and management take things to the next level – from ‘click to buy’, to ‘recommend’ and beyond?
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| Immersives stream – Mezzanine |
| 11.30am |
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Tap, pinch, swipe – defining the mobile experience for your customers |
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Dan Baker
Senior User Experience Consultant, Precedent
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Taking a closer look at what really makes a great mobile experience for all of your customers. Focussing on mobile strategy, experience design, accessibility and social engagement this interactive session will give you the tools you need to make mobile work for your business.
Workshop sponsored by
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| 12.30pm |
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Networking and lunch (12.30am – 1.30pm) |
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A chance to relax, network and catch up on the conversations. |
| Keynote stream – Metcalfe Theatre |
| 1.30pm |
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Coupons and their role in mobile marketing |
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Brett Sandler
National Sales Trainer, Scoopon |
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The role of coupons in mobile marketing and ecommerce, how peer-to-peer recommendations are driving a shift in consumer behaviour and why group buying is changing the way consumers are making purchases online.
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| 2.00pm |
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Let’s Get Phygital! |
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Kristen Vang
Director of Strategy, Hatchd |
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The increasingly blurred line between online and offline activity has created new ways for brands to connect with consumers. Learn how things like Foursquare, interactive billboards, Kinect installations and other digital tools are being used to engage customers in real life.
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| 2.30pm |
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Jumping on the social media bandwagon |
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Which are the right social and mobile platforms for your organisation? With so many new social media platforms such as Google+, Pinterest, Android, iOS growing – it can be difficult to decide which are the most effective. The panel takes a look at why less is more, and how to chose the right social and mobile media platform for your organisation.
Panel Host: John Kerrison, Sky News Australia |
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Louise Burke
The West Australian’s Social Media Editor
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Venessa Paech
Lead Community Manager, Community Engine |
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Kate Carruthers
CoFounder – Social Innovation Sydney |
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Rod Farmer
Co-Founder and Director (Research & Strategy) of Mobile Experience |
| Immersives stream – Mezzanine |
| 1.30pm |
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Prepare for the Post-Web Era: Tips About Mobile Apps |
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Richard Giles
Strategy Director. Adapptor
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App is the latest buzzword, with 25 billion downloaded from Apple’s iTunes App Store alone it’s not surprising we hear people talking about their favourite app in the queue at the supermarket or from the mechanic that just fixed our car. Recent research has shown that people now spend more time using apps than they do using the web, so it’s also not surprising that everyone has a brilliant new app idea.
This workshop will explore what it takes to go from app idea to market. From refining a concept, developing a plan, and wire framing, through to some tips about getting an app into Apple’s App store and Google Play.
Bring your own brilliant new app idea along and use it in the workshop to start the process of preparing for the post-web era; it could be the next Angry Birds.
Workshop sponsored by
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| 2.30pm |
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The one billion user shopping mall – Facebook |
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Thomas Tudehope
Managing Director, iSocial Consulting
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Facebook is growing at a phenomenal rate and create such a huge number of opportinities for any business wanting to use it as a sales tool. This session explores how use Facebook as a digital, social and mobile channel to market.
• Building relationships with them and the practical tips selling products.
• Creating a Facebook community – building user loyal around your brands and/or issues
• Moderation, monitoring and control – how,when and why
• Resourcing – who should do and how much $$ do you invest
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| Keynote stream – Metcalfe Theatre |
| 4.00pm |
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Mobile and digital privacy: What you shouldn’t know about mobile users |
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David Stewart
Partner, Wrays |
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Following a recent number of cases involving the inappropriate use of personal data across a number social media platforms – David Stewart takes a closer look at where the lines drawn on this? What rights do individuals have and what should you consider when developing a data and business mobile strategy?
Keynote sponsored by
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| 4.30pm |
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The Future of Money |
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Laurel Papworth
Author, ‘Social Media Revenue’ and FORBES Magazine Top 50 social media influencer |
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What happens when industries shift from “service” to “platform”? When Facebook becomes a bank, when the eBay model becomes the standard business model for the future? This presentation takes you through all 22 different business models including Etsy making 1 billion dollars last year from craftspeople to Kickstarter and Pozible models.
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| 5.00pm |
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Only as good as your network |
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Joyce Lanigan
CEO of Nomad Two Worlds |
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Joyce Lanigan, talks about her experiences of running a truly Nomadic company from her laptop and how social media and mobile technology has made it possible. She will also discuss how Nomad Two Worlds has used social media to build connections between remote Indigenous communities and the global art and entertainment market.
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| media140 Labs – technology and digital futures |
| 5.30pm |
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Labs technology demos |
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media140 labs is a quickfire look at innovative uses of digital tech and social media in different industries. Presented by the people behind the ideas, technology and designs. |
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InGenius Labs |
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Stuart Kidd
Founder, InGenius Labs |
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Stuart Kidd and Brooke Purslowe speak about iPad development to address the deficits in social functioning and emotional understanding and management in children with ASD, and explain how an app idea has blossomed into an app reality, “Emotion Detective”.
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iWebgate |
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Beat The Hacker!
Presented by Tim Gooch, Mark Harrell and Kim Mettam from iWebgate
We hear about hacking everyday but is it really a risk to the average person and business? Your risk of being attacked. For business no longer a question of “IF” just “when”. Get an insight into a Perth developed innovation which won the Global Security Challenge in London late in 2010 and resulted in an award contract with the United States Government. Put a USA Government best practice to work for your business. Powerful security and business benefits which have been out of reach for most people until now.
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Chirp Deals |
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Brendan House
Mobile Business Director, Inhouse Group Pty Ltd |
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When online is GOOD for offline
With online shopping more prevalent than ever, Chirp Deals provides local businesses with the tools to drive sales back to bricks-and-mortar, through the use of their innovative mobile technologies. Finalists in the ‘Innovator of the Year Awards 2011’ and ‘WAiTTA 2012’, come and see how Chirp Deals is already introducing new, local and loyal customers to Perth businesses. Plus, get a sneak peak at some of the exciting features in the next release!
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Closing remarks and thanks to the sponsors, volunteers, media140 and City of Perth teams.
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| 6.30pm |
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Event networking and drinks
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Sorrento Restaurant |
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Remember to keep hold of your DigitalBusiness Pass, otherwise you’ll have trouble getting in :)
158 James Street, Northbridge, Perth WA 6003
This event is only open to attendees of DigitalBusiness.
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*This event programme may be subject to change without notice due to issues out of the domain of control of media140 Australia. Please check the website for event updates or follow us on Twitter
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