Social Media: A Step by Step Course at DigitalMe
Step by Step Social Media You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required. Content What is Social Media? and how does social media marketing compare to traditional marketing? Do you know the difference between a social media strategy and a social media campaign? What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools? The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers. We specifically look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are also opportunities to bring your questions Outcomes By the end of this course participants will: • have an overview of the 5 steps of a social media campaign • understand how to find and Engage social networks online • know the do’s and don’ts of blogger outreach • a business understanding of Facebook and Twitter and when to use them • monitoring the web (overview) filtering comments • measuring the conversation: Understand the metrics and what successful engagement looks like. Booking information • Date: 27th April, • Venue: DigitalMe – Northbridge Piazza, Community room • Timings: Morning sessions (9.30am-12.30pm), Afternoon session (1.30 to 4.30pm) • Pricing: $175 per session (limited ticket availability) Book online here 
About Laurel Papworth Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School and she has been managing virtual communities since 1989. In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels. Find out more about Laurel at www.laurelpapworth.com or follow her on Twitter at @silkcharm |
Video highlights and livestreams
Replay the event at your leisure, - we've curated everything that happen on the 26th, 27th and 28th April 2012 on the liveblog
We'll be providing access to the DigitalBusiness videos and content from w/c 14th May
We'll be providing access to the DigitalBusiness videos and content from w/c 14th May
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