Next Workshop is being hosted on: 26th September, London

Workshop Aims
To help directors, managers and owners of a business to really ‘get’ the power of creating valuable content and to learn how to use it effectively. This is a practical workshop to put into place a simple but whole communication strategy for your business.

Who should attend?
Managers and owners of the small businesses.

Content

1. First things first
People not Computers
Psychology not Technology

2. Fundamental Internet Marketing
An introduction to Digital Communications and social media

3. Creating Compelling Content for the Internet
From keywords to reputations and creating robust relationships – why content is King

4. Remember your Vitamin E on the Internet!
So you can be passionate at all times in creating and implementing your content

5. Strategy, Planning and Implementation
Planning and plotting your strategy

6. SEO and SEM – Briefly! [Search Engine Optimisation and Search Engine Marketing]
Paid and earned traffic to your website
How social media fits in nicely!

7. The Big Four
Facebook
LinkedIn
Twitter
YouTube

8. Building a Successful Online Community
Build, manage and sustain a busy, engaged community of people who ‘like’ you

9. Successful Websites
What makes your website a place where people want to be and come back to!

10. Integrating Traditional Routes: Taking Social Media Offline
Tweetups, meetups and networking!
Making sure anything you do offline links to your online community

11. Analyse and Measure
What’s in it for your business? How to analyse and measure your SMI (Social Media Investment) and make sure you are doing it right

12. A review of the day – and suggested next steps

Learning Outcomes
To gain a full understanding of how creating and distributing content in a structured and planned way, via what we have come to know as social media channels, can enhance and create an organisation’s reputation to increase business.

Workshop facilitator: Carol Verity Mann
Carol is an experienced digital marketing professional with over 20 years experience working with business owners. Her first foray into the digital domain was in 1986 when she created a CRM (Client Relationship Management) system for her clients. With a first class honours degree in visual communication and certificated digital marketing qualification with the Chartered Institute of Marketing – Carol is a very knowledgeable and passionate advocate of helping businesses and individuals understand and ‘get digital’.

More recently Carol has started her own digital agency helping business clients adopted and take advantage of digital and social media technologies.

Find out more about Carol at www.wegetdigital.co.uk

Refreshments, Lunch and Workbook included

Private events – Online Event Management with the ticketing solution from amiando