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Posts Tagged ‘Marketing’
For those of you who missed or were unable to attend the DigitalBusiness event we recently hosted in Perth, Australia – we have picked out a few of the keynotes from the opening event on the 26th April in this post. We’ve also collated the majority of the speaker slides from across the three days, and if we’re missing one you particularly wanted to see – please let us know!
Bots! Twitter bots to be precise. Mention a certain keyword and Shakespeare or Tyler Durden, All-The-Cheeses or Bot Marley will have something to say in response. In doing so they take something away from the personal interaction of Twitter.
With more than 583 million members including 60% of US Internet users you could be forgiven for thinking that Facebook didn’t have much further to go before it achieved complete global domination. In Japan it’s a very different story, evidence of a chasm between Eastern and Western sensibilities. Rachel Pictor explores the issue which was reported this month in The New York Times.
What does it mean to be a social organisation versus one that uses social media? Too many Managing Directors think of social media as online tools that sit well and truly in the Communications Department. More often than not, those tools are handled by digital natives on their behalf, those people who have a familiarity with social media that senior management do not. This leaves a significant deficit of understanding at the heart of many management teams and at the core of brand and businesses strategies about how to really adapt to, and make the most of, social media.
There is no denying that social media guidelines come into their own for large organisations trying to represent their culture online. But think of the people watching and listening to you. In a world where everyone’s vying for work let’s face it, if engaging the social media savvy employers would be foolish not to research what they’re getting. Can something be learnt from the marketing awareness of busines when creating our personal brands? Here are some social media policy snippets to inspire from the caring but corporate
Social media and technology has changed the way entertainers, businesses and organisations communicate with their fans and customers. media140 writer and digital marketing executive Tony Wright highlights the downside of over exposure through social media.
Image courtesy of www.sothebys.com
Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries.
She was curious to get the latest thinking on whether the traditional art gallery experience has died or sunk to secondary importance in the race to grab the attention of modern art lovers.
Amber asked a host of gallery dealers and artists from Australia to England – with a brief stop in Dubai – whether social media has made the art world a more relevant and culturally challenging place to be.
The verdict? Well, it depends who you ask.
Are you out and about, reading this post on a smartphone?
If so, you are part of a growing number of consumers – one in four in the United Kingdom – whom businesses can no longer afford to ignore. However, playing the mobile marketing game carries some risks – other retailers are now in the position to whisk your customers away with a single push-notification, writes Gareth Harmer.
Gareth is a passionate early-adopter of all things techie and cool who designs products for a British mobile telecommunications company. For more of his musings on how businesses and media outlets could be using the real-time web to greater advantage, check out his geekblog.
If you are a business-person who is real-time-web-savvy enough to be reading Media140, chances are you have your social media strategy pretty well sorted, with staples like Twitter and Facebook and perhaps even a corporate blog as well.
Good for you!
However, there is a whole other audience who may be slipping silently out of your reach, should they simply leave the chair in front of their home or work computer.
Social media might be a relatively new addition to our personal and business lives but it already has an etiquette. Fall foul of a few unwritten rules and you could end up with egg on your face, or – in the case of a corporate body – a severely damaged bottom line.
Fortunately, along with this etiquette there have also arisen some switched-on individuals who know not only the rules of engagement, but also how to maximise impact in this arena of change.
One such person is Gareth Harmer (@gazimoff), who has written this piece giving businesses an idea of what makes the difference between ‘follow’ and ‘unfollow’ in the Twitterverse.
I was recently in a supermarket doing my weekly shop when the dreaded tannoy clicked into action. The traditional nasal voice droned out that there was a special offer on in their electrical department. I had the urge to shout back at the disembodied monotone that the offer was mediocre at best, but had no desire to get thrown out and return home without my shopping.
The point is that there was an understood protocol in action – the supermarket could drone on at me about anything it liked, and I had to keep my comments to myself.
Each communications medium develops its own unwritten rules. Those who don’t follow them are ignored or even blocked – much like the person who thinks it’s a great idea to start phoning at 2am every other day to tell you about the great time they had out on the town, or the emailer who is too liberal with the ‘reply all’ button.
It takes time, but eventually most people learn the strange little rules of each new tool and work within them, as individuals and as businesses.
When a new tool arrives on the scene, it takes time to figure out its associated rules and faux pas.
In Twitter’s case that may have taken longer because nothing else really lined up to the experience it offers. Users grappled to understand: is it like instant messaging or Facebook status updates? Is it like email? What about forums or RSS feeds?
Twitter doesn’t fit neatly into any of these categories, but it has elements of all of them, and arguably it embodies the way the whole web has changed, taking the rules of engagement along with it.
Cast even a perfunctory eye at the Twitterverse throughout the day and you will clock 100s of Tweets which refer to businesses or brands – from a simple coffee shop through on-line retailers to the biggest global technology giants. A single tweeted opinion can generate a rash of responses all involving the same brand or service. Whether these respondents agree or disagree with the original tweet, the conversation provides a real time, often heartfelt, source of consumer opinion – one which cannier companies are now realising they would be blinkered to dismiss.
For MKTG140, Media140′s Man with the Mic, Glenn LeSanto talks to some of these braver businesses about their experiences of leaping – even tentatively – onto the Social Media bandwagon. His conclusions may surprise you.
Twitter, the popular micro-blogging website, has rapidly grown to become one of the world’s busiest websites in a relatively short period of time over the last 24 months.
While Twitter has plenty of detractors, who claim, among other things, that it is full of banality and inconsequential drivel, it is already proving to be an essential tool in business. Clever companies worldwide have woken up to Twitter’s potential for connecting them to customers, both old and new. The truth is that, while people do occasionally tweet what they had for breakfast, they also engage in a lively exchange of information, contacts, knowledge and opinion on all levels, from the banal to the highly intellectual and even analytic.
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