For those of you who missed or were unable to attend the DigitalBusiness event we recently hosted in Perth, Australia – we have picked out a few of the keynotes from the opening event on the 26th April in this post. We’ve also collated the majority of the speaker slides from across the three days, and if we’re missing one you particularly wanted to see – please let us know!


Social media is open to all aspects of society and is subject to the same rules regarding Freedom of Speech that govern us offline. Article 100 of the Norwegian constitution states that “No person may be held liable in law for having imparted or received information, ideas or messages unless this can be justified in relation to the grounds for freedom of expression, which are the seeking of truth, the promotion of democracy and the individual’s freedom to form opinions”.


In a previous post, freelance copywriter and editor Rachel Pictor explored the relationship between individuals and the Internet, with an emphasis on social media in the context of Maslow’s hierarchy of needs. She concluded that social media performs a lot of functions which fulfil the needs of individuals, enabling them to interact, do business and act creatively and spontaneously.


Hampered by regulation and traditional mindsets, financial services in the UK have been slow to grasp the possibilities of social media marketing. Traffic to Twitter has increased by 1,736% in the past 12 months


Within Europe, we are fortunate to have a relatively good penetration of Internet access, admittedly some countries are better off than others; for example in Finland, the Internet is a human right and broadband access is a legal requirement for the entire country.


Journalism is filled with ideas. Many of them ‘bold’. Some of them ‘great’. A few might even be ‘good’. But rarely are any ‘innovative’. There is a preconceived idea in many media companies that the future is what you follow, i.e. ‘we will do that when our competitor does that as well’.