Posts Tagged ‘Social media’
For those of you who missed or were unable to attend the DigitalBusiness event we recently hosted in Perth, Australia – we have picked out a few of the keynotes from the opening event on the 26th April in this post. We’ve also collated the majority of the speaker slides from across the three days, and if we’re missing one you particularly wanted to see – please let us know!
Social media is open to all aspects of society and is subject to the same rules regarding Freedom of Speech that govern us offline. Article 100 of the Norwegian constitution states that “No person may be held liable in law for having imparted or received information, ideas or messages unless this can be justified in relation to the grounds for freedom of expression, which are the seeking of truth, the promotion of democracy and the individual’s freedom to form opinions”.
In a previous post, freelance copywriter and editor Rachel Pictor explored the relationship between individuals and the Internet, with an emphasis on social media in the context of Maslow’s hierarchy of needs. She concluded that social media performs a lot of functions which fulfil the needs of individuals, enabling them to interact, do business and act creatively and spontaneously.
Hampered by regulation and traditional mindsets, financial services in the UK have been slow to grasp the possibilities of social media marketing. Traffic to Twitter has increased by 1,736% in the past 12 months
Within Europe, we are fortunate to have a relatively good penetration of Internet access, admittedly some countries are better off than others; for example in Finland, the Internet is a human right and broadband access is a legal requirement for the entire country.
Journalism is filled with ideas. Many of them ‘bold’. Some of them ‘great’. A few might even be ‘good’. But rarely are any ‘innovative’. There is a preconceived idea in many media companies that the future is what you follow, i.e. ‘we will do that when our competitor does that as well’.
With over 130 million blogs worldwide, Twitter users sending 50 million tweets per day and over 2 billion videos a day watched on YouTube it’s easy to get lost in the jungle of content. Rachel Pictor questions how we know what to trust on the web.
Social media has changed the way people interact. Online communication has become as easy as talking to someone who is physically next to you and conversations can take place in real time. As online connections increase, many people are seeking ways to get together with their contacts in the real world. As a consequence there has been an enormous rise in the number of ‘tweet-ups’ to help people develop and maintain their relationships as they transition offline.
Social media and technology has changed the way entertainers, businesses and organisations communicate with their fans and customers. media140 writer and digital marketing executive Tony Wright highlights the downside of over exposure through social media.
You can find out more about Tony on his blog or follow him on Twitter.
Rachel Pictor explores social media’s impact on how we learn given the rapid rise of the Internet and how this is changing the way people absorb information. Years ago when I was at school studying for my GCSEs a lot of kids used prompt cards to help them study. Small cards with a few notes or even a single word would be stuck around the house to help them remember important facts before their exams. Now instead of study cards I see people passing information along in tweets and blog posts or news articles that come through to my feed reader. Do I take all of this in? Has it changed the way I think? Has Google become my textbook?
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"The media140 seminars inspired us to move beyond the clutter and hype to engage with practical concepts that help businesses leverage the power of social communities. media140 is out in front of the new frontier"
Stephen Broadbant, President ESADE Media Club
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