Posts Tagged ‘social networking’
With more than 583 million members including 60% of US Internet users you could be forgiven for thinking that Facebook didn’t have much further to go before it achieved complete global domination. In Japan it’s a very different story, evidence of a chasm between Eastern and Western sensibilities. Rachel Pictor explores the issue which was reported this month in The New York Times.
Kate, a former BBC producer has worked in broadcast, innovation and digital media for 14 years and is now a director of media140 having overseen a number of our UK events since 2009. She is currently developing future products and services for media140 worldwide. I’m a great believer in the power of networks, of harnessing collective intelligence to benefit business and foster innovation. At a time of year when communities are perhaps a little tighter I gladly seize this example to demonstrate another way we can be strengthened by those around us.
Social media and technology has changed the way entertainers, businesses and organisations communicate with their fans and customers. media140 writer and digital marketing executive Tony Wright highlights the downside of over exposure through social media.
You can find out more about Tony on his blog or follow him on Twitter.
On the 12th May we will be launching media140 Oxford, the first in a number of regional events into the UK bringing together many of the UK’s recognised professionals in digital and real-time social media.
Hosted in the Jam Factory which was the former premise of Frank Cooper’s Marmalade Factory, it is designed to promote the visual arts, providing a relaxed venue to enjoy the art exhibitions, classes, and events.
media140 Oxford will feature an impressive range of social media professionals, sharing their experiences about managing your personal and corporate brand online. How should you manage the reputation of your brand and yourself? How do campaigns enhance reputation? What should you do if something goes wrong? These and many more points will be addressed by a first-rate line-up.
Uniquely all of the speakers have a relationship to Oxford or Oxfordshire:
- Molly Flatt from Abingdon-based 1000Heads, who will talk about the human nature of brands.
- Eddy Lambert from Oxfam, covering recent social media activity from the charity to stir up support for the Robin Hood Tax, and how Oxfam uses digital media to campaign for lasting change to end poverty and suffering.
- Kristian Carter, Oxford University graduate from technology PR company IF Communications, who will blow apart some myths related to social media;
Event manager Paul Squires from digital media agency Perera, said: “We are delighted to bring one of the world’s leading forums on social media to Oxford. This is a first for the city and we hope to support the development of the digital economy in Oxford going forward.”
Event details
12th May, 10am to 4pm
Jam Factory, 27 Park Street End, Oxford OX1 1HU
Only 30 tickets are available at £20 (inclusive of drinks and food)
Available at www.amiando.com/media140Oxford.
Google Buzz logo courtesy of Wikimedia Commons
Last Tuesday, Google Buzz marked one month since its launch, and it has not been an easy one. From the word on the e-block, more users are bashing what was touted as the new uber-social online tool rather than buzzing about it. However, apparently against the odds, Google’s venture into real-time web networking does not look likely to buzz off soon.
Media140′s newest blogger, Petya Panduleva, takes a look at where things stand for Google Buzz, and where they may be going.
Read More…
Image courtesy of www.sothebys.com
Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries.
She was curious to get the latest thinking on whether the traditional art gallery experience has died or sunk to secondary importance in the race to grab the attention of modern art lovers.
Amber asked a host of gallery dealers and artists from Australia to England – with a brief stop in Dubai – whether social media has made the art world a more relevant and culturally challenging place to be.
The verdict? Well, it depends who you ask.
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What is more interesting: the world economic downturn, or its immediate effect on your neighbourhood?
We at Media140 do not presume to preempt your news consumption choices, but based on our own – perhaps base – preferences, we are betting on the latter.
After a boom in global Internet news which has lasted the best part of a decade, it seems local perspectives have gained a kind of drawing power of which newspapers can only dream.
Nevertheless, magnificent Media140 blogger Peter Bouvier had never heard of hyper-local news until we asked him to look into the rise and rise of borough- and even block-based micro-sites.
Peter discovered that while they represent geographically small districts, hyper-local sites are taking over large tracts of the online news industry.
Peter works as the social media editor for Britain’s National Health Service, has delusions of grandeur and is currently working on a trilogy of epic children’s poems called the Tales of Tikulo.
We interrupt this broadcast to bring you a newsflash.
The monoliths of global and national news organisations are crumbling! Well, okay, that is admittedly not much of a newsflash, since it has been occurring for quite some time. However, it does beg the question; what is replacing them?
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League of Struggle for the Emancipation of the Working Class, St Petersburg
Alexander White is a trade union campaigns communications coordinator who spends much of his time devising ways to interact with the diverse members of his union in Australia.
Noting that real-time social networking is playing a growing role in his day-to-day tasks, Alex wonders at the reluctance of some trade unions – the largest and oldest voluntary associations in the world – to make better use of it.
In his debut post for Media140, Alex urges all union leaders to set up personal Twitter accounts in order to establish a personal and accessible line of communication their constituents.
For decades, union leaders have suffered bad press. Unlike organisers and delegates who have daily or weekly contact with members and non-members, the union leader is more often than not a shadowy figure.
Few union members are likely to know the name of the secretary of their organisation. High up in the hierarchy, the leader is a ‘faceless’ individual whose motives, values and identity are mysterious. They are often accused of being out of touch, aloof fat cats who do nothing but waste members’ dues.
The open, conversational nature of social networking offers the perfect elixir to turn this around.
Image courtesy of Twitter.com
The Tall Man with Glasses, aka Stuart Witts, began his career in digital marketing back when the term social media referred to the act of writing one’s name on the side of the railway lines. This was a time before Dreamweaver, when the humble Notepad was the only HTML editor of choice.
What better perspective from which to write about Twitter’s dizzyingly speedy rise to its current status as an indispensable tool?
Stuart looks at the way news consumers and gatherers, and those who simply love a great conversation have come to rely on Twitter, and examines whether or not they would benefit if the service had competition.
*****
Every time the dreaded fail whale appears, doom mongers surface and spread alarmist tales. During the recent earthquake in Haiti, there were no exceptions to that rule.
After one of the aftershocks, Twitter crashed for 90 minutes and concerns over its weaknesses as a single point of contact were raised.
In a sense, the fact that concerns were raised at all bears testimony to Twitter’s meteoric rise as a communications medium. For it to be considered so important during events of this magnitude is frankly astounding, but as Uncle Ben advised the young Spiderman; ‘With great power comes great responsibility’.
Read More…
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