Posts Tagged ‘You Tube’
Social media and technology has changed the way entertainers, businesses and organisations communicate with their fans and customers. media140 writer and digital marketing executive Tony Wright highlights the downside of over exposure through social media.
You can find out more about Tony on his blog or follow him on Twitter.
The real-time web is already proving to be an effective – and cost-effective – way for the often under-resourced Third Sector to publicise causes, galvanise support and recruit volunteers.
Media140′s next event, taking place in London on Thursday 4th February, will celebrate this rapid uptake of real-time technology by so many go-ahead charities. We will also examine current and future trends and take a closer look at some of the new tools which may be of real benefit to the sector.
A surprising number of Third Sector organisations have been quick to adopt social media tools, enabling them to further extend their reach via an innovative variety of platforms including live-blogging, Twitter, Facebook and YouTube.
The event is taking place as part of the inaugural London Social Media Week. Entitled Media140 Third Sector the afternoon event will showcase several NFPs which have already successfully integrated the real-time web into their current campaign strategies. There will also be plenty of opportunities for intrigued and enthusiastic newbies to ask questions about relevant topics, including cross-platform campaigns, real-time fund raising, building support communities and volunteer networks.
An impressive list of charities, non-profits, volunteer organisations and agencies specialising in Third Sector work will all be sharing their respective insights. They will also be able to further enhance their existing networks at the event, which comprises a varied series of keynotes, panels and case studies.
Confirmed speakers include:
• Steve Bridger, Builder of Bridges
• Rachel Beer, Founding partner of Beautiful World
• Jonathan Waddingham, Digital Strategist at JustGiving
• Jacqui Darlow, Digital Marketing Manager Dog’s Trust
• John Carnell, Founder and Chief Executive BullyingUK
• Rob M Dyson, Digital/Social PR Manager, WhizzKidz
• Lucy Buck, Founder of Childsi Foundation
• Jaz Cummins, Web & New Media Manager, Amnesty UK
• Damien Austin-Walker, Head of Technical + Online Systems, Timebank
Venue: We are Social, The Qube, 90 Whitfield St, London W1T 4EZ.
A limited number of tickets are free with a suggested donation to the Disaster Emergency Committee in aid of the DEC Haiti Earthquake Appeal and are available at www.media140.com/socialmediaweek.
images courtesy United Nations Development Programme
Media140 blogger Peter Bouvier is Social Media Editor for a UK Government body and has worked in project management, planning and education. Peter is also a keen consumer of current affairs, whose impressive writing skills shine whenever he is armed with a burning issue and a keyboard.
Peter was on hand to take a look at how useful social media have been in mobilising aid to Haiti this past week, as the already fragile communications infrastructure on the quake-devastated island nation broke down completely.
International relief efforts may be hampered and many lines of communication remain down, however, social media is proving its worth in Haiti.
Only 10 per cent of the country’s nine million people have internet access, yet Twitter feeds gave an immediate picture of the earthquake and photos emerged on Twitpic and Flickr almost instantaneously.
First-hand videos of quake-ravaged Port-au-Prince also appeared on YouTube within hours of the quake, alongside Haitians’ personal appeals to the world for aid and support.
It can get uncomfortably hot in the Twitter Celeb kitchen, as a host of eager – but less than circumspect – Tweeters continue to discover. This week it was the turn of winsome songstress @lilyroseallen (followers 1,538, 873 and counting; following: 57). Lily’s initially trenchant views on illegal file sharing unleashed a backlash so immediate and virulent that on Thursday, she Tweeted: “i’ve shut down the blog, the abuse was getting too much”.
By Friday, inevitably, she had even metamorphosed into a meme, trending high, alongside #FF, TGIF & the usual suspects. One particularly innovative comment came from Dan Bull, who posted this catchy homage to Allen’s music on You Tube – sample lyrics: “precludes me from sending your tunes to my friends, so we all lose in the end…”
For Media140, Ben Werdmuller, takes a wider perspective and an extremely thoughtful look at how the music industry is paying the price for its persistent inability to adapt to the new meritocratic economics which now govern the business. Lily and file sharing? Go Ahead and Smile:
It’s been a tough week for Lily Allen. Apparently incensed by illegal Internet file sharing, she started a blog against it. Unfortunately, in the process she cut and paste an entire article from Techdirt without permission, and was outed as having uploaded two illegal mixtapes to her own official site. Whoops; it turns out that people in glass houses shouldn’t really throw stones. Reportedly crippled by embarrassment, she subsequently announced that she has “quit the music business forever” and won’t be releasing any more music. (This statement was quickly diluted by her management.)
But perhaps we shouldn’t be too hard on Ms Allen? Her industry as a whole is in a tailspin, severely damaged by its own failure to adapt to the post-scarcity economics that now govern recorded music. The problem is, the Internet is developing into a cultural meritocracy, where anyone can release their music and have its success or failure dictated solely by the worldwide audience it can attract.
Meanwhile, the labels’ inaction has brought about a situation where downloading music illegally is arguably easier than buying it. Digital Rights Management, device restrictions and the inability to share tracks with your friends are all traits of bought music; illegal music, on the other hand, runs on any digital music player you throw it at and you are also free to use and share it as you please.
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